ScreenMe

ScreenMe

ScreenMe

Health Solutions: Clinical testing for all stages of life.


Health Solutions: Clinical testing for all stages of life.


Supporting period, fertility, menopausal and vagina wellness


Supporting period, fertility, menopausal and vagina wellness


Tailored nutrition and lifestyle advice from experts


Tailored nutrition and lifestyle advice from experts


Health Solutions: Clinical testing for all stages of life.


Supporting period, fertility, menopausal and vagina wellness


Tailored nutrition and lifestyle advice from experts


Team

Lina Zarkar

Design Lead & Product designer

and 2 UI designers

Skills

UX Research

Data visualization

Sketching

Wireframing

Design system

Usability testing

Rapid Prototyping

Tools

Figma

FigJam

Maze

Adobe Illustrator

Google sheets

Time frame

February 2023

10 Weeks

Executive Summary

Problem

Problem

  • The ScreenMe website has technical limitations regarding each patient's customized journey. It cannot process the database of nutrition, test and lab statutes.

  • The needed daily interactions between coaches and patients require their own product and cannot be implemented into the current website backend.

  • The ScreenMe business is focused on a whole integral and connected user journey for each of their patients connected to all the areas of their services; meaning E-commerce, Nutrition recommendations, blog posts,  prescriptions, to-do lists etc.

Solution

Solution

  • The ScreenMe app provides the needed experience by dividing the patients into various “care types”. Patients will have unique experiences through the application.

  • The homepage of each patient is an easily interactable card as a daily to-do list; conveying a feeling of diary, to fill in the needed info for their coach or consultant.

  • The patients can follow and watch their health journey and lab results via visualizations and notes from their consultants.

Approach

Approach

  • Does our objectives align with what users need?

  • A diary study was chosen as a method to test our hypothesis which resulted in two user persona as our early adaptors.

  • Information architecture and wireframing, A/B test and rapid prototyping were done to ensure the ideal user flows, best case of content strategy and to reduce the comebacks and revises from the development team.

  • Approachable, trustworthy, safe and clean and the brand book compatibility were the objectives we had in mind while building the design system.

See Some final designs

See Some final designs

Project brief

Personalized Healthcare for Effective Wellness

Personalized Healthcare for Effective Wellness

Everyone's healthcare journey is unique, driven by their individual needs, lifestyle, and goals.

To reach optimal well-being, patients need personalized plans that reflect their preferences and aspirations.

This tailored approach ensures practical, adaptable healthcare that empowers individuals to achieve their health goals.

Everyone's healthcare journey is unique, driven by their individual needs, lifestyle, and goals.

To reach optimal well-being, patients need personalized plans that reflect their preferences and aspirations.

This tailored approach ensures practical, adaptable healthcare that empowers individuals to achieve their health goals.

Research

Diary Study

Diary Study

Via Semi-closed google forms

Via Semi-closed google forms

Need to know:

Need to know:

  • How do patients usually report back to their coach. (time, device, visitation patterns)

  • How do they feel about their report and commitment.

  • What motivates them to act on their daily plan more?

  • How much details they put into their written report.

  • What did they dislike about their plan.

  • How do patients usually report back to their coach. (time, device, visitation patterns)

  • How do they feel about their report and commitment.

  • What motivates them to act on their daily plan more?

  • How much details they put into their written report.

  • What did they dislike about their plan.

Why this method?

  • Focus on Daily Use: ScreenMe is about patient-coach interactions. A diary study (lasting a week) lets you see how participants experience the app in their daily routines.

  • Real-Time Feedback: Participants record thoughts, feelings, and frustrations as they use the app. This provides valuable insights for improvement.

  • Quick & Easy: The daily Google form should only take about 6 minutes to complete, thanks to open-ended questions, timers, and rating scales. This keeps participants engaged.

How did it:

How did it:

12 Participants were chosen from the website customer pool

A pre-study chat were done via zoom to answer all of participants' questions and concerns

A google form consisting of 4 sections including open questions, Log timing field, rating question, check boxes were sent to all participants to fill in and send to the team each day for a week. ( approximately 6 mins )

A post-study chat were also done to hear the participants experiences similar to a qualitive measurement of the their treatment plan.

12 Participants were chosen from the website customer pool

A pre-study chat were done via zoom to answer all of participants' questions and concerns

A google form consisting of 4 sections including open questions, Log timing field, rating question, check boxes were sent to all participants to fill in and send to the team each day for a week. ( approximately 6 mins )

A post-study chat were also done to hear the participants experiences similar to a qualitive measurement of the their treatment plan.

Findings:

%75

%75

Of participants were unsure of the quality, quantity and the accuracy of their report in order to get the best treatment and diagnosis.

%75

%75

Used similar structure and sentencing to write short and simple keywords to shorten their report.

%83

%83

Of participants chose their mobile devices to fill in reports as a daily task, it seemed more convenient comparing to a sitting task.

4 min

4 min

Was the average time spent of filling in reports during the diary study research across participants.


Competitive Analysis

Different competitors analysis and opportunities for improvements

Business

Product type

Key Features

User interface

Audience

Rating

Insights

Screenshots

IOS

Providing personalized services based on treatments

Health product shop

Coaching

Great

Not gender specific

4.8 • 20.8K Ratings

Noticeable branding differences

Everlywell

Android

IOS

Providing personalized services based on treatments


Average

Not gender specific

4.9 • 5.6K Ratings

User-friendly data visualizing in mobile devices


Android

IOS

Receive prescriptions

Home tests for STIs and HPV

Health product shop

Great

Not gender specific

4.5 • 13K Ratings

pastel pallets

informal approach to target


Coach me

Android

IOS

Habit tracking challenges

Brain activity exercises

Coaching program

Average

Not gender specific

3.2 * 4.77K reviews

Features: habit tracker

Research

Molly Weasley

“I can`t imagine going through painful or unnecessary procedures to get pregnant!”

Age

36

Education

PR Bachelor

Status

Married

Occupation

Office coordinator

Location

London

Personality

Detail-oriented

Planner

Family-oriented

Goals

Get pregnant as natural as it can get

Get quality care to solve fertility issues

Frustations

Painful procedures

Costly and long treatments

Needs

Comprehensive plan for all aspects of fertility treatment.

I need to be able to understand, follow and check my progress while in treatment.

I do better when i have a plan for my daily goals.

Rita Skeeter

“I need to take better care of my self!”

Age

24

Education

B.E Engineer

Status

Single

Occupation

Engineer

Location

London

Personality

Thinker

Cautious

Stressed

Goals

Improve overall lifestyle quality

Get quality time with health specialist that fits her needs

Frustations

Busy life makes it hard to follow through all of my health concerns

I don't know what female concerns might be a problematic issue for me!

Needs

Eat healthier according to my own body needs.

I need a check-up to improve my cycle and hormonal levels.

Easy to use testing with a clear report that i can discuss with a specialist.

Keep track of health and life goals during time.

Molly Weasley

“I can`t imagine going through painful or unnecessary procedures to get pregnant!”

Age

36

Education

PR Bachelor

Status

Married

Occupation

Office coordinator

Location

London

Personality

Detail-oriented

Planner

Family-oriented

Goals

Get pregnant as natural as it can get

Get quality care to solve fertility issues

Frustations

Painful procedures

Costly and long treatments

Needs

Comprehensive plan for all aspects of fertility treatment.

I need to be able to understand, follow and check my progress while in treatment.

I do better when i have a plan for my daily goals.

Rita Skeeter

“I need to take better care of my self!”

Age

24

Education

B.E Engineer

Status

Single

Occupation

Engineer

Location

London

Personality

Thinker

Cautious

Stressed

Goals

Improve overall lifestyle quality

Get quality time with health specialist that fits her needs

Frustations

Busy life makes it hard to follow through all of my health concerns

I don't know what female concerns might be a problematic issue for me!

Needs

Eat healthier according to my own body needs.

I need a check-up to improve my cycle and hormonal levels.

Easy to use testing with a clear report that i can discuss with a specialist.

Keep track of health and life goals during time.

Define: user persona

Molly Weasley

“I can`t imagine going through painful or unnecessary procedures to get pregnant!”

Age

36

Education

PR Bachelor

Status

Married

Occupation

Office coordinator

Location

London

Personality

Detail-oriented

Planner

Family-oriented

Goals

Get pregnant as natural as it can get

Get quality care to solve fertility issues

Frustations

Painful procedures

Costly and long treatments

Needs

Comprehensive plan for all aspects of fertility treatment.

I need to be able to understand, follow and check my progress while in treatment.

I do better when i have a plan for my daily goals.

Rita Skeeter

“I need to take better care of my self!”

Age

24

Education

B.E Engineer

Status

Single

Occupation

Engineer

Location

London

Personality

Thinker

Cautious

Stressed

Goals

Improve overall lifestyle quality

Get quality time with health specialist that fits her needs

Frustations

Busy life makes it hard to follow through all of my health concerns

I don't know what female concerns might be a problematic issue for me!

Needs

Eat healthier according to my own body needs.

I need a check-up to improve my cycle and hormonal levels.

Easy to use testing with a clear report that i can discuss with a specialist.

Keep track of health and life goals during time.

Information architecture

Information architecture

  • Admin panels are crucial for the application

  • The client required the board’s approval for the development of phase one

  • We designed the panels based on the information architecture to ensure UX and functionality so we could base the wireframes based on a standard framework.

  • Admin panels are crucial for the application

  • The client required the board’s approval for the development of phase one

  • We designed the panels based on the information architecture to ensure UX and functionality so we could base the wireframes based on a standard framework.

Sketching ,wireframing and rapid prototyping

  • We aimed for a smooth development phase with least errors or dead-ends frequency.

  • We used a wireframe prototype to both verify the accuracy of the flow and client’s expectations.

Design system

The clients already had a brand book as our source .

...But it needed a bit of tinkering to fit the standards of a mobile applications.

Approachable, trustworthy, safe and clean were the objectives we had in mind while building the design system.

Font Used

Font Used

Nunito

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Nunito Bold

Nunito Bold

Nunito Regular

Nunito Regular

Nunito Medium

Nunito Medium

Nunito Light

Nunito Light

Nunito is a well balanced, highly-readable sans-serif typeface. The characters have thin, unifrom stroke widths that work well for both body and display copy.

Nunito is a well balanced, highly-readable sans-serif typeface. The characters have thin, unifrom stroke widths that work well for both body and display copy.

Color Used

Color Used

Color Used

Primary 1 Color

#314B50

Accent 1

#C5B677

BG Color

#F3F3F3

Accent 2

F3EAFF

Primary 2 Color

#F36D3D

Testing

  • According to the existing business website, calendar mode or view had more than enough interactions to be considered an important feature of the application.

  • We wanted the homepage to feel like a diary but also interactive enough for users to feel connected simultaneously.

  • In order to assure the first access point was usable enough we did a small scale test in Maze.


Before testing

Obviously users didnt find the calendar button, clickable

Changed > The date and left and right icons next to it, are recognized faster by users

After testing

After testing

Changed > The date and left and right icons next to it, are recognized faster by users

Changed > toggle component with enough contrast for better conversions.

Changed >A more satisfactory button was replaced for better conversions.

UI screens

Key takeaway

How did I de-risk a vital product decision?

Client's existing website offered basic search, but lacked advanced filtering for specific dietary needs or health concerns.

Proposed Solution: Implemented a "child-parent" hierarchy in the app's database.

My solution:

  • Streamlined workflow for health coaches (easier to flag ingredients).

  • Improved search accuracy for patients (recipes reflect ingredient restrictions).

  • Outcome: Enhanced user experience for both coaches and patients, potentially leading to better health results.

Have I helped my team overcome business problems?

Personalized User Journey: Proposed a Health Shop linked to prescriptions, enabling targeted product recommendations within daily guidance.

Enhanced User Experience: Streamlined access to recommended products, improving patient convenience and satisfaction.

Improved Outcomes & Revenue: Increased conversion rates and basket size, potentially leading to better health results and financial gains for the client.

What would I improve I could do it over again?

What would I improve If I could do it over again?

Tight deadlines and limited design experience on my team: Balancing strict timelines with my own revision of team's work due to inexperience stretched the development process.

Recommendation: Earlier client feedback and more team reviews through agile UI sessions would streamline revisions and optimize workflow.

Key takeaway

How did I de-risk a vital product decision?

Client's existing website offered basic search, but lacked advanced filtering for specific dietary needs or health concerns.

Proposed Solution: Implemented a "child-parent" hierarchy in the app's database.

My solution:

  • Streamlined workflow for health coaches (easier to flag ingredients).

  • Improved search accuracy for patients (recipes reflect ingredient restrictions).

  • Outcome: Enhanced user experience for both coaches and patients, potentially leading to better health results.

Have I helped my team overcome business problems?

Personalized User Journey: Proposed a Health Shop linked to prescriptions, enabling targeted product recommendations within daily guidance.

Enhanced User Experience: Streamlined access to recommended products, improving patient convenience and satisfaction.

Improved Outcomes & Revenue: Increased conversion rates and basket size, potentially leading to better health results and financial gains for the client.

What would I improve I could do it over again?

Tight deadlines and limited design experience on my team: Balancing strict timelines with my own revision of team's work due to inexperience stretched the development process.

Recommendation: Earlier client feedback and more team reviews through agile UI sessions would streamline revisions and optimize workflow.

THE END

THE END

THE END

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Let's

Talk!

© Copyright 2024 - Lina Zarkar

Let's

Talk!

© Copyright 2024 - Lina Zarkar

Let's

Talk!

© Copyright 2024 - Lina Zarkar